The story behind Foldout.

A few years ago I joined a real estate mastermind, mostly to learn. I ended up spending a lot of time in those communities and was fortunate to connect with hundreds of operators. Many on their first deal and many who had done dozens.

That's how I got connected with the team I'm on the GP side with today, on an apartment deal we raised capital for and still operate. One of the things I handle is the monthly investor newsletter, working with our asset managers to pull together what's actually happening at the property and turn it into an update our investors can read.

What I came to respect about this group is that updates go out monthly, when a lot of sponsors send quarterly, if that. Not because they have to, but because they genuinely want their investors to feel informed.

The other side of that is that doing it well every single month is tedious. Gathering inputs, translating operator-speak into something clear, and making sure it sounds like us and not a form letter. It is more time consuming than people think, and it is easy to let slide when you are busy. I have been guilty of that myself.

After almost two years of doing it by hand, I figured I probably wasn't the only one. So I started building Foldout. First to make my own updates easier, then because I became convinced a lot of operators are in the same spot.

The belief underneath all of it is simple. Your investors don't really experience your asset. They experience your updates. Foldout exists to make that experience something you're proud of, every time, without it costing you a weekend.

— Campbell Diehl, founder